Buy Nothing Day

Did anyone else know it was ‘Buy Nothing Day’? I had no idea, but I do remember reading about the campaign months ago in a book. I have to admit I went out this morning; brought some bits and even placed an order on HMV for Christmas presents. Ironically it was one of my buys that informed me! The Guide (The Guardian’s wonderful weekly guide) contains a humorous cartoon with a statement underneath:

You’ve brought the Guardian, now take a 24-hour holiday from consumerism for Buy Nothing Day

It’s a shame the campaign is not more widely advertised as I would have liked to try and take part. I have ultimately decided to try the challenge tomorrow, which should be easier as it’s Sunday – nice.

But, seriously I do think that Buy Nothing Day is a good effort to tackle consumerism. The underlying tactic is to make people think about what they need, over what they want. Generally what we want thus buy, we never actually need. Employing this method of thinking has certainly helped me to limit my spending over the last year. I urge you to give it a go, save your money for experiences. I promise you the feel good feeling will last much longer. Let’s roll out Buy Nothing Day to once a month, not a year.