Tuesday, 1 May 2012


Love this. M&S, with the help of Joanna Lumley, have introduced 'Shwopping' to the UK, wanting to 'recycle as many clothes as they sell':

They have also filled the Truman Brewery in London's East End with nearly 10,000 garments, to signify the amount of clothing that winds up in the landfill every five minutes.

Image source: Ecouterre

After last weekend's weather those clothes must be pretty damp. I wonder what they are going to do with them after; that's a mighty amount of washing (energy, energy, energy!).

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